How We Can Help
Brand Identity Development
Communications Strategy
Public & Media Relations
Content Strategy & Development
Graphic Design
Small Business Consulting
Message Management
Social Media Strategy & Management
Copywriting
Photo & Video Production
Let’s Do This!
You will always be on-brand with conscious communication and mindful design.
Our Philosophy
Your brand is more than just your logo— your message matters. Building an authentic, sustainable brand with details of your story woven into your communication and design elements will effortlessly attract your ideal client.
The Process
Strategy
Every great journey starts with an
action plan! Starting with an initial brainstorming call, we will dig deep
into your story to develop a strategy that defines your brand and
reaches your goals.
Development
After our strategy session, the magic behind the scenes begins. We quickly get to work concepting design elements and drafting copy that marries your personal taste with a brand identity
that connects with your ideal client.
Refinement
Once the initial concepts are drafted, we’ll hop on a video call to walk you through two design concepts and draft brand pillars explaining the strategy behind them in full. You’ll provide feedback, and then we are off to create your “Brand Identity Toolkit.”
Revisions
The final round of revisions is focused on ensuring your final designs and brand pillars look and sound entirely cohesive to form the solid foundation of your new brand.
Deliver
Once everything looks and sounds just right, we make the final touches and deliver your complete “Brand Identity Toolkit” including all resources and materials you need to promote your brand consistently across channels and leave you feeling confident in your story.
Launch
It’s time to pop the bubbly because the launch graphic included in your “Brand Identity Toolkit” is ready for prime time! On the day you launch your new identity, we will be on standby to help with any issues that may arise and
raise a glass in celebration.
Branding Packages
Brand Strategy Workshop
Brand Strategy Workshops are 1:1 sessions ideal for new business owners and entrepreneurs who want focus and direction for their brand visuals and messaging, but are not ready to invest in full brand identity development.
STRATEGY
A 1.5-hour virtual brand
strategy workshop
Pre-workshop brand questionnaire
Discussion about your business goals
Strategizing about how to adjust your brand visuals and messaging to help you attract and retain your
ideal audience
RESOURCE DELIVERABLES
Evaluation of your existing brand identity and messaging
Visual direction including moodboard and font suggestions
Key phrase exploration
The Essentials
The Essentials is perfect for those who need the primary elements to define their brand identity and messaging. Through an initial brainstorming session and follow-up 1:1 strategy session, we provide strategic direction for creating harmony between your design elements and brand voice.
BRAND IDENTITY TOOLKIT DELIVERABLES
Design
Custom Primary Logo
One Secondary Logo or Submark
Brand Color Palette
Brand Font Palette
Launch Graphic
Communications
Tagline
Brand Pillars
Resources
Brand Style Sheet
DETAILS
6-8 week timeline
Two initial design concepts to choose from
Two rounds of revisions on brand and communications deliverables
The Signature
The Signature is ideal for entrepreneurs and companies who require a full suite of branding and messaging assets. Whether you are looking for a brand refresh or are a small business looking to develop your identity for the first time, through a series of 1:1 sessions, we apply our holistic approach to create a toolkit that helps you authentically tell your story.
BRAND IDENTITY TOOLKIT DELIVERABLES
Design
Custom Primary Logo
Secondary Logo(s)
Submark
Brand Pattern
Brand Color Palette
Brand Font Palette
3-5 IG Story Icons
3-5 Social Story Templates
3-5 Social Post Templates
Business Card
Launch Graphic
Communications
Tagline
Value Proposition/Elevator Pitch
Brand Pillars
Key Messages and Phrase Guide
Resources
Comprehensive Brand
Guidelines Manual
DETAILS
10-12 week timeline
Two initial design concepts to choose from
Two rounds of revisions on brand and communications deliverables
À LA CARTE ADD ONS
Communications Strategy
Website Copywriting
Collateral Design
Content Strategy
Media Relations
Newsletter Design and Copywriting
Social Media Management
Media Event Planning
Blog Posts
Small Business Consulting*
Branding √ Messaging √ Now what? Poppy Marie & Co. is your one-stop-shop for your communications and brand marketing needs. Whether we developed your brand identity or you need someone to get an existing message in front of the right audience, we are here to help. Focusing on strategy and mindful execution, we work with you to customize a long-term approach setting you on the path to achieving your goals.
* Three month minimum on Small Business Consulting services
Yoga and Corporate Wellness
We believe for your business to be a success, you need to take care of yourself with the same reverence as you give your brand. To help you jumpstart your self-care journey, we offer private or small group yoga and meditation sessions. For those looking to create a culture of wellbeing, we can tap into our fitness professionals network to create a bespoke corporate wellness program.
FAQs
What are Brand Pillars and Key Messages?
Brand pillars are the foundation of your brand identity and messaging. They are the three to four major themes that create the roadmap for how you tell your brand’s story and evaluate all decisions at every level of your organization.
Key messages build on the brand pillars by providing short detailed examples that support each theme giving you talking points and copy that can be used across all of your channels of communication. Key messages focus your storytelling and create an easily understandable narrative that connects with your target audience.
Do you offer retainer services?
Yes! Depending on your needs we offer retainer services to a select number of clients each year for both communications and design. To inquire, please contact us.
Do you offer payment plans?
Yes! All projects are automatically put on a payment plan unless otherwise agreed on in advance: 50% deposit upon booking (non-refundable), with the remaining balance split evenly across an additional two or three payments billed monthly once work begins.
I’m a non-profit, can you help?
We love non-profits! We are able to offer non-profit organizations a 20% discount on The Essential and The Signature packages as well as custom packages and retainer services with proof of 501 (c)(3) status.
I’m ready to start, what’s next?
First off, congrats on taking the first step! Next, contact us so we can schedule a preliminary call to make sure we are a good fit. Then, we will send you a proposal outlining the scope of work along with a contract. To reserve your date we require a signed contract and your deposit within a week of receiving the proposal. And voila! Your holistic brand journey begins.
How do I know I’m ready for a rebrand?
This will vary from business-to-business, but our best advice is if you are questioning whether your brand is truly representative of your core values, you are not reaching your ideal customers, or you feel stuck, it might be time for a refresh.
Can I create a custom plan?
Of course! Please note that the “The Essentials” package is used as the base for any custom package.
What if I don’t need both graphic design and communications services?
That’s okay! We can create a bespoke package to suit your needs starting with the messaging or design deliverables from the “The Essentials” package as a base.
What isn’t included?
Font licenses (we recommend budgeting $50-$200)
Additional revision rounds or additional design concepts (charged $90 US/hr)
Additional phone consultations (charged $125 US/hr)
Trademarking
Photography or video production, BUT we do know the right people to make high quality photos and video a reality for your business. To inquire, please contact us.
Copywriting outside of what is outlined in each package, BUT depending on your needs we may be able to help. To inquire, please contact us.
What if I only need a logo?
We strongly believe that to develop a strategic, well-rounded brand identity the key is equipping you with all the right tools you need to see an ROI and connect with your ideal client. Each year we offer a few Petite Packages to entrepreneurs just beginning their business journey. The Petite Package includes:
A one-hour virtual brand strategy session
Branding exploration questionnaire
One logo concept with one alternative version
Moodboard or key phrase exploration
INVESTMENT: $750